“Puglia Halal Tour“, the first customized Tour of Apulia for muslim tourists, will start in a short time. The package is marketed by Ks Travel & Business, the first Tour Operator located in southern Italy, specialized in incoming from China and Islamic markets; it is promoted in the Middle East by Khaled Safran, a reference point for exports to Islamic countries and committed these days to promoting Halal tourism to Italy, in Jordan. The package includes overnight stays and restaurants for tourists, complying with “Muslim Friendly” requirements. Tourists will be accompanied by an Arab-Italian-speaking Muslim faith guide, who will introduce the most characteristic places and will accompany tourists in all their activities. It is stated from Ks that the Tour, for the moment, is structured exclusively for medium-high income families, but that they are preparing packages for youth, cultural and business tourism to different parts of Italy.